ARTIFICIAL INTELLIGENCE
Data Science helping to increase credit card cross-sell
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Accelerate your microservices journey with Opus Software and Kong Enterprise platform
Using Data Science practices, Opus worked with the product department of one of the largest banks in Brazil to analyze their client data. The data generated important information and insights that the bank was able to use to create and implement offers for its account holders.
This measure increased the successful cross-sell of their credit card to their premium target segment by more than 50%, contributing to the bank’s continuous growth.
opus software better for artificial intelligence
+50% cross-sell
to the credit card by the greater profitability target audience
a new experience
in creating software
From design to support: learn how an agile delivery can transform your business. Click on the button, or if you prefer call us at 416 907 8236.
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